Brilliant!

The Peerless doffs his prognosticap to the Dallas Stars for the debut of what we think is an absolutely brilliant advertising campaign.

The Stars have authored a series of billboards that strike the perfect balance among a tongue-in-cheek look at other sports, a smidge of self-deprecation, and a focus on the product. Snappy, to the point, and memorable.

The skunk at the garden party, though, was Tony Kornheiser, who on PTI opined that Bettman would tell the Stars to pull the ads...no doubt because of this one...


Except Mark Cuban thinks they're hysterical. Give Cuban credit for being a good sport about it (although maybe that's a bit of a thumb in the eye to his nemesis, NBA Commissioner David Stern).