A Marketing Dream . . .

The Peerless was over checking on the fine folks over at On Frozen Blog this morning, perusing a note about The Finnish Curiosity, Janne Lahti, and it occurred to me . . . the NHL needs a makeover. Shoot, it’s right there in front of their gin-soaked eyes . . .

PUCKCAR

Ever been to a NASCAR race? Well, The Peerless hasn’t, but he’s seen 10 or 20 seconds of the odd race or two on TV. And what do you see?

This…

photo: Rusty Jarrett/Getty Images

…and this…

Photo: Getty Images

Ads plastered on every square inch of driver and car, just like, well, The Curiosity…

Look, even announcers can get into gear, as it were, on this...

“And there goes the Mello Yello Burger King Alexander Ovechkin into the far corner where he drafts the DeWalt Pennzoil Zdeno Chara to take the puck . . . and Chara puts him into the wall . . . there's the yellow flag . . . two minutes for boarding . . . ”

What? It’s worse than what passes for NHL marketing now?